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10 Things To Do To Become A Successful Real Estate Agent in Ghana

10 Things To Do To Become A Successful Real Estate Agent in Ghana

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10 Things To Do To Become A Successful Real Estate Agent in Ghana

A real estate agent in Ghana is someone who helps people either buy or sell a home or a piece of property. Being a real estate agent is a fabulous job because you can either work as a listing agent to help a client sell a home or as a buyer's agent to help a homebuyer purchase a home. The secrets of a successful new real estate agent lie in how effectively he or she takes the job seriously.

The start of an agent in Ghana can usually tell whether the agent will make it or not. It is a multiple-tasking role that starts with knowing the needs of clients, continues with trust-building comes up with the best option in the given budget, closes the deal, and completes the legal process.

To become a successful real estate agent in Ghana, you must put the following into practice, and your real estate agent’s business will be free of challenges.

1. Know Your Real Estate Laws

To become a successful real estate agent in Ghana, you should have knowledge about the local real estate laws on the buying and selling of property. This is important because, at some point, you may be called upon to advise your client on the legal issues of real estate transactions. In this case, Ghana has general laws for all real estate transactions, and that's what the agent's area of expertise should be. You should know the trends within the local property market as well as the competitive prices for the various properties your clients want to purchase or sell. This is important because a real estate agent acts as the middleman, or broker, between two parties seeking to buy or sell a property.

2. Adept Yourself With Creativity

Being a real estate agent in Ghana enhances logical as well as creative skills. When you design, you become creative, and when you sell, you become logical. Clients in Ghana will trust you with their properties, and you have huge access to properties in Accra to sell or buy. With all these points, it takes immense pleasure to be a real estate agent in Ghana. When you do this right, you will build relationships in many ways, and this is the best way a real estate agent in Ghana can spend their time. Building relationships is perhaps the most important indicator used to determine an agent’s level of success in the real estate business in Ghana.

3. Be A Good Negotiator

Negotiation is a key part of the real estate agent's work in Accra. Since real estate agents act as the intermediary between buyer and seller and will often negotiate on their client's behalf, they require negotiation skills to be able to excel. Real estate agents in Ghana charge five percent of the final sale price as their commission for representing either the seller or the buyer in closing the sale. By doing this, you become an expert in your market and rise above all other real estate agents or brokers in your niche.

4. Set-Up Your Business 

Most successful real estate businesses in Ghana set up businesses just like any other business. So, make sure that each year you will need a business plan, and also educate yourself on what the top agents in Accra do every year to get clients. In your first few years, try to imitate what other top agents in Accra are doing and duplicate that into action. Don’t forget to ask them if you could be of any help to them, just to get close and learn the secret. 

5. Have A Working Plan

Professional real estate agents in Ghana always say that having a marketing plan in place is the surest way to start a plan for how you would market the homes you list. As someone who wants to become successful in a real estate agency in Ghana, make sure to research different ways to market homes in Accra every year. Good agents in Ghana always have a solid marketing plan in place for the homes that they list.

6. Be professional

The most successful real estate professionals in Ghana are the ones who have a strong business mentality. They have immense communication skills and exceptional service, and they always stay organized.  They are able to build relationships with their clients, understand their needs, negotiate effectively, and quickly close deals on time. 

7. Dress Neatly for success

As a real estate agent in Ghana, you work with high-net-worth individuals. So it is important to dress and groom yourself in a way that shows that you are professional and competent. You should dress in business attire that is clean and pressed, and you should avoid wearing anything too casual or revealing. You should also make sure that your hair and makeup are neat and tidy. Your appearance should show that you take pride in your work and that you are someone that high-net-worth individuals can trust.

8. Develop Industry-Class Network

Top real estate professionals in Ghana use a vast network of people—both in-person and online—to drive their brand forward. Not only do they make the connections, but they cultivate their relationships with clients in Ghana. To do this, make sure you attend industry-related events such as conferences and seminars. When you do this, you get the opportunity to meet people in the industry who are very relevant to your success as a real estate agent in Accra.

9. Develop a Business Website

Developing a business website is a great way to stand out in your real estate agency in Ghana. Having a well-designed website can help you attract new homebuyers in Ghana, showcase your listings, and build your brand with authority. The website will also promote your business through social media and other marketing channels. A business website is a great way to grow your real estate business and reach more clients. 

10. Be Honest With Clients

The most successful real estate professionals in Ghana are highly skilled in honesty, especially when it comes to pricing and timing. Luxury homebuyers don’t want to be surprised, so you need to be upfront about any potential issues. After all, it's the duty of getting a dream home to the home hunter, an investment opportunity to the investor, and a client to the property seller.


Becoming a successful real estate agent in Ghana is like technology, the business of real estate is constantly evolving, which is why successful agents in Ghana never stop learning. Make sure to read real estate blogs, attend networking events, or try something else completely; learning more will help you earn more in your real estate endeavour.

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